In pictures: Serephina boutique opens in Cookstown

WHEN good friends Ngaire Kelly and Charlene Canavan were ‘wedding guest’ shopping, they spotted a gap in the market for fashionable, affordable and quality dresses that could be re-worn after the big day.

And instead of just talking, they decided to do something about it - Serephina.

Ngaire Kelly and Charlene Canavan toast the opening of their new boutique Serephina in Cookstown. Pictures by Catherine Comer.

Ngaire Kelly and Charlene Canavan toast the opening of their new boutique Serephina in Cookstown. Pictures by Catherine Comer.

So back in May, armed with their idea, they took themselves off to Cookstown Enterprise Centre.

Then signed up for the Go For It programme and with the help of Charlene Coulton, drew up a business plan... and a boutique named Serephina was born.

The bright and trendy boutique dress shop, located at number two Oldtown Street, houses dresses from all over the world.

And because the ladies buy in only one or two of each dress, they think the chances are you will not turn up for an event dressed like anyone else.

They told the MAIL: “We knew there was a gap in the market for occasion wear that you could wear out on a

aturday night, or you could dress it up and wear it to a wedding.

“We wanted to have something that would suit a range of ages and sizes at a more affordable price, we stock from (size) eight to 16, and have noticed that we have had more ladies come in enquiring about larger sizes, so we are currently sourcing suppliers to meet this demand.”

The ladies, who both studied Hospitality and Tourism Management at university, said that one of the things that made them think they could make the boutique work is their different tastes.

“We’re different shapes and we’re different ages, and we have a different style,” they said.

“Some of the stuff would be more Charlene’s style,” added Ngaire, “and some of it would be more my style and through that we hope to appeal to

ladies of all shapes and all sizes.”