BRIANNA Cassidy from Maghera, a final year student in Business Studies at the University of Ulster at Jordanstown, has been named a winner of the Ulster Business School’s Placement Innovation Awards 2012 in the Department of Accounting, Finance and Economics.
Brianna spent a year in marketing with the Keystone Group in Cookstown launching and implementing a major national promotion supporting sales of Keylite roof windows.
Professor Marie McHugh, Dean of the Ulster Business School, explains, “During any academic year the Ulster Business School has over 300 under graduate students in local, national and international placements.
“As a School, we are actively engaged with the business community and student placements and internships are an integral part of our business.
“We place a very high value on the excellent relationships that we have with employers and through placement, we have an excellent opportunity to develop employability skills, and for Ulster Business School graduates to secure employment and ‘hit the ground running.’
“Brianna is to be congratulated on how she rose to the marketing challenge with the Keystone Group designing and implementing systems to monitor and control a nationwide promotion. She not only enhanced her own skills but her organisational skills and ability to generate new ideas helped the company roll out the promotion with ease.”
Established in 1989 in Cookstown the Keystone Group has established a reputation across the UK and Ireland as manufacturers of steel lintels and Keylite roof windows.
Congratulating Brianna on her award, Mareanne Bradley, Marketing Controller, Keystone Group said: “Brianna has had an incredibly positive effect on the Keystone Marketing department and has taken ownership of the ‘Flick ‘n’ Win’ promotion which was a national promotion with a £30,000 prize fund. “She implemented the Keylite Challenge days in Keylite branches which has also had a very positive impact on sales in these branches.
“Builders get the opportunity to interact with our product and see the benefits for themselves and this would not be possible without the work Brianna has done.
“I have been extremely impressed with the work Brianna has done to roll out the promotion and the ideas she has generated when different issues and challenges have arisen.”