Cookstown top seller is finalist at awards

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LOCAL man Stanley Stewart has been honoured at at an awards ceremony for his successful entrepreneurship in direct selling.

As a finalist for the accolade of Direct Selling Entrepreneur of the Year Award he received a trophy at the Direct Selling Association of Ireland Awards in Dublin. With a professional background in the Department of Agriculture, Stanley joined Kleeneze in 1995 to try in order to earn some extra cash in his spare time.

From then, Stanley began to build a substantial business. In 1997, Stanley was earning so much with Kleeneze in his spare time that he quit his job to focus on Kleeneze full time. To date Stanley has continued to herald the Kleeneze Ireland business with enthusiasm and vigour, inspiring, motivating and encouraging people to change their lives in the same way he did.

Representatives from all 15 member companies of the Direct Selling Association of Ireland (DSAI) attended the highly anticipated event, which also marked the 30th anniversary of the foundation of the association.

The DSAI reported that the number of direct sellers has leaped 24 per cent from 16,000 to 22,000 in just one year and this trend is steadily continuing through 2011. The combined turnover for the industry is now €54.3 million in Ireland.

Paul Southworth, Director General of the DSA UK and Tina Leonard, Consumer Journalist acted as judges for the prestigious awards.

Paul Southworth said: “There was an excellent calibre of candidates for this year’s awards. This is very significant as Ireland have had a large influx of new direct sellers to the industry in a year that marks 30 years of the Direct Selling Association of Ireland.

“Although unemployment in Ireland continues to increase everyone is delighted to provide both full time and part time employment options to many of the Irish public who may have had to change career direction due to redundancies and a much harsher economic climate. I love hearing the stories of how some of the new direct sellers picked themselves up in a difficult time and found a new career.”