ENTREPRENEUR mum Shauna McCarney is launching a business based in Cookstown providing organic baby food across the province.
Shauna, from Fintona in Omagh started making her own organic baby food after she found the unnatural ingredients in on-the-shelf products off-putting.
“I scoured the shops for pure, fresh, nutritious, and tasty baby food, just like what I made at home, but it just wasn’t available anywhere. All of the baby foods I found were jars dated for years in some cases, and contained a multitude of un-pronounceable ingredients, which I wouldn’t eat myself, never mind feed it to my precious little bundle,” she said.
The Co Tyrone mum admitted after having her second child she found it challenging to always make the food from scratch and saw a gap in the market. “Even though at that time, I was a full-time mum, there still just didn’t seem to be enough hours in the day!” she said.
When she found her children also had multiple food allergies, ranging from severe nut and egg allergies, to dairy intolerance, it spurred her on to create Heavenly Tasty Organics Ltd.
It took four years of research and preparation for Heavenly Tasty Organics Ltd to be created in November 2010 last year. The company which has received support from INI, DARD and the European Rural Development Fund, is based at Loughry College Food Incubation Centre, Cookstown. Shauna had previously studied food science at the college when she was a teenager.
Her first range of fruit and vegetable purees are available across Northern Ireland SuperValu stores.