Pomeroy-based butchers boosted by Asda expansion deal

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A Pomeroy based butchers business is looking forward to a bright 2016 after securing a major deal with Asda to expand across the UK.

McGee’s Butchers, which first opened in Dungannon, has enjoyed a meteoric rise, and a six year long successful partnership with Asda’s stores in Northern Ireland.

The modern look and feel of the McGee’s concessions, coupled with the quality, range, offers and freshness of products available, have ensured that Asda customers are attracted to the in-store counters.

Its outlets were recently trialled at two of the supermarket’s Scottish stores where they recorded an eight-fold increase in butcher counter sales.

Based on customer response, Asda has agreed to extend the trial roll-out of the McGee’s concessions across a number of its stores in England, Scotland and Wales

The GB-wide business opportunity reflects the success of the innovative venture which initially started in Asda Westwood in 2009.

Now employing 135 staff across 16 stores, McGee’s has seen its business grow on average by 30%, and up to 70% in certain stores, proving that traditional butchery skills and local expertise are part of the weekly shop.

McGee’s is part of the Karro Food Group, which also owns the Cookstown pork-processing operation. David O’Neill, Account Director at Karro Food Group, regards the trial extension as a significant development opportunity for its concession concept.

“The modern look and feel of the McGee’s concessions, coupled with the quality, range, offers and freshness of products available, have ensured that Asda customers are attracted to the in-store counters.

“Additionally the expertise and knowledge of our trained butchers has led to really positive responses from customers and increased sales.

Karro is excited about the future for McGee’s within Asda and we look forward to further openings coming soon.” The unique butchery concession concept offers customers farm-quality assured meat.

Reflecting on the local success of the McGee’s concept over the last six years, Michael McCallion, Asda’s Head of Local Sourcing for Northern Ireland and Scotland added:

“We have been delighted with the response and demand for McGee’s at our stores throughout Northern Ireland and also during the recent trials in Livingston and Bearsden.

“Our aim was to introduce the traditional butchery ethos of service and expertise as part of the supermarket shop and this has been a huge hit with our customers.”