Digital ‘gurus’ get set for expedition

Kildress ladies, Donna and Naomh from DANI, ready to embark on their journey throughout Ireland, using their social media contacts. INTT1713-055X
Kildress ladies, Donna and Naomh from DANI, ready to embark on their journey throughout Ireland, using their social media contacts. INTT1713-055X
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KILDRESS ladies, Naomh McElhatton and Donna Mullin, are set to embark on a social experiment with a difference at the end of April, taking on a journey over the course of a weekend from Malin Head to Mizen Head using nothing but their social media contacts.

The concept is the idea of Digital Advertising NI (DANI) founder Naomh McElhatton who will be joined by teams from various digital companies including The Web Bureau, The Digital Exchange and global social media companies.

The candidates will make use of their social media fans and followers to obtain additional food, free taxi rides and bus passes or whatever it may take to get to their final destination.

Donna, who is also a member of the Pomeroy based DANI, will be equipped with a ‘head cam’ to record the journey, a survival pack to include a change of clothes, water, energy gels, a smartphone and an iPad with charger.

Naomh said: “The social experiment is a race between the teams over the course of a weekend from the most northerly point on the island of Ireland to the most southerly point.

“The teams will set off on the morning of Friday 26th April from Malin Head in County Donegal aiming to make it to Athlone by nightfall.

“The following day the challengers will make Cork their next destination moving on to Mizen Head in County Cork on Sunday 28th April.”

The social experiment aims to raise funds for Cancer Focus Northern Ireland.

Emma McCann, Community Fundraising Officer at Cancer Focus NI, said: “This is such a fantastic and original idea and we are delighted to be the charity of choice for this innovative adventure, best of luck to all teams.”

You can follow the Social Experiment throughout their challenge using the Twitter hastag #socialexperiment or on Facebook at The Social Experiment.