ALMOST 1000 people have downloaded Magherafelt’s app since it went live at the end of last year, it emerged this week.
The South Derry town is now leading the way for other towns in terms of embracing new technologies.
And the app has also been embraced by the business community - nearly 100 have downloaded it since it went live.
Mr Shaun Burns of Burns and Co, Estate Agents in the town said: “This really shows both the traders and the Council to be progressive in their thinking, and its real positive partnership working that will separate Magherafelt from other towns in Northern Ireland, making it a better place to shop and invest.”
The Never Better app is an ‘Augmented Reality’, which means that it will feed information given the user’s location.
Presently the app has three layers: firstly it provides a platform for local businesses to promote special offers and latest news.
The app also has a library of old photos of Magherafelt ranging from 1905 – 1993. These can be accessed by standing at certain locations in Magherafelt town and holding up your smart devices.
Lastly, the app also provides a platform for organisations to provide information, such as the PSNI and the Council.
The app was the brain child of the development department at Magherafelt Council.
Anne Marie Campbell, Director of Development & Policy for Magherafelt said: “We wanted to develop a non-static app with depth that is innovative and progressive. We are very proud of this project and feel we are leading the way with new technologies that will give Magherafelt businesses a new competitive edge.”
The Council are looking to the future with this project and have worked very closely with one of the top app developers in the Ireland, Belfast based i3.
The app uses technology that utilises geo targeted advertising by accessing Google and Apple map technology. The Council feels that this will be used more and more in the next few years, with the introduction of Google Glasses and Head up Display (HUD) in cars.