yrone and Sperrins launched its Destination Management Plan in Springhill House Moneymore last week with guest speaker Alan Clarke Chief Executive from the Northern Ireland Tourist Board.
Tyrone and Sperrins have been designated as one of Northern Ireland’s nine tourism destinations.
Each destination’s management plan provides a framework to guide stakeholders and the tourism industry in a combined effort to build the competitiveness of the destination and tourism success.
The destination plan defines the contribution each destination makes to the overall Northern Ireland tourism “offer” and, importantly, articulates the ambition for the area and identifies its priorities and needs in order to maximise the economic impact of tourism.
The Tyrone and Sperrins destination comprises the administrative council areas of Cookstown, Omagh and Strabane District Councils, Dungannon and South Tyrone Borough Council, and the rural hinterland of Derry City Council.
As well as assessing local priorities, building on and translating NI Executive and NITB priorities locally, the destination plan also takes into account the planned 2015 Review of Public Administration (RPA) and its effect on local boundaries, roles, local authority responsibilities and future budgetary planning, all with major implications for tourism delivery.
This necessitates a plan that is both adaptable and deliverable as we move towards the creation of the “Super Councils” in April 2015 and beyond.
Speaking at the launch Chairman of the Joint Committee Cllr Sean Clarke, made the following comment, “The objective of the Destination Plan is to achieve sustainable growth for the tourism sector, the Visitor on the other hand is the difference between this and the many other destinations visitors can visit.
“Our vision for this area is the natural outdoors, an inspirational, iconic and ancient landscape where adventure is the everyday and every journey unearths our culture.
This is the beginning of a new Journey for Tyrone and Sperrins one that tourism businesses, towns, villages, operators and the public sector in the region have to engage and rise to this competitive challenge.”
The destination has a wide and compelling range of tourism products to offer the visitor, linked to great experiences that can be strongly identified with Tyrone and Sperrins - from rural, historic, archaeological and built environments, to culture and heritage, high quality authentic food and drink and a range of outdoor activities including fishing, walking, horse riding and mountain biking, not forgetting our mountains and landscape.