WITH Northern Ireland thrust into the spotlight over the past 12 months as a top visitor destination, it is now time for local businesses to shine.
The Chartered Institute of Marketing (CIM) Ireland is calling on all businesses in the Mid Ulster region to enter the acclaimed CIM Marketing Excellence Awards Ireland 2012 to showcase their winning marketing campaigns, before the deadline on September 11.
Last year, Paula McCloskey from Maghera-based Specialist Joinery Systems scooped the gold prize in the New Marketing Professional category. Local companies are urged to enter in 2012 to ensure this successful reign remains.
CIM has already received a record number of tourism and hospitality entries, reflecting the success of Northern Ireland’s ‘Our Time, Our Place’ marketing campaign and associated events including the Titanic Belfast Festival, the Irish Open and the Clipper Round the World Yacht Race. The opening of a number of visitor attractions including the MAC, Titanic Belfast and the new Giant’s Causeway Visitor Centre has also contributed to Northern Ireland’s successful tourism marketing year.
The annual awards competition, now in its thirteenth year, provides an opportunity to champion and reward marketing and sales excellence from across the island of Ireland and shows the positive impact individual organisations have had within their particular industries.
There are 16 award categories that take into account industry, campaign and individual achievements. CIM is encouraging businesses from all industry sectors to enter the awards, which are free to enter.
Winners will be recognised by CIM, the leading international professional marketing body, at an exciting awards ceremony, taking place in the acclaimed Titanic Belfast visitor attraction on November 7, supported by key business partners Invest NI, Kantar Media and Pinnacle & Sage with event support from Belleek Living, Eyesparks, Stakeholder, Press Eye and Titanic Belfast as venue partner.