MANUFACTURING company Copper Industries, based at Shivers’ Business Park in Toome, is celebrating a company milestone for one of its best-selling products – the MaxiPod - which has now sold 10,000 units across the UK and Ireland since its launch in 2009.
The innovative storage tank, which provides instantaneous mains pressure hot water, was developed with financial support and advice from Invest NI, enabling Copper Industries to invest £200K into its research and development facilities. Invest NI’s support was part funded by the European Regional Development Fund.
Thanks to the success of the MaxiPod, together with its on-going commitment to new product development, the manufacturing company has bucked the downward trend experienced by others in the sector. As a result, Copper Industries has grown its business by 20% during the recession, extending its reach throughout GB, and consolidating its position as an industry leader in the all-Ireland market.
Managing director Charlie Shivers explains: “New product development has been key to our success enabling us to meet the demands of today’s more cost-conscious yet quality-focused consumer, and keeping up one step ahead of our competitors.
“The MaxiPod is our most energy efficient tank yet, reducing running costs for households and businesses alike and minimising the health risks associated with standard hot water storage systems. Invest NI has been instrumental in helping us to develop this product, providing financial and technical support over an 18 month development period.”
Ian Murphy, Director of Growth & Scaling, Invest NI, said: “Copper Industries has invested in a number of R&D projects and in export marketing activities in order to grow its presence in target markets. The fact it has reached this sales landmark is testament to this focus on key areas of the business and is further evidence that R&D coupled with an integrating marketing strategy can deliver real results.”
In addition to a wide range of energy efficient hot water cylinders, Copper Industries manufactures bespoke tanks for commercial customers. The company is currently in the final stages of a further Invest NI-supported R&D project to develop large scale buffer tanks for use in renewable systems, which has enabled it to manufacture bespoke tanks for major projects such as the Titanic Building in Belfast as well as for a number of leading universities and hotels throughout the UK.