Top Christmas toy to be withdrawn from shelves at Tyrone store

'Pie Face' is one of the most sought after games this Christmas. Pictured right is a copy of the product withdrawal issued to B&M stores

'Pie Face' is one of the most sought after games this Christmas. Pictured right is a copy of the product withdrawal issued to B&M stores

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B&M stores throughout the UK - including their outlet in Cookstown - have been instructed to withdraw from shelves one of this Christmas’ most sought after toys.

On Wednesday afternoon, B&M used social media website, Twitter, to inform one customer that ‘Pie Face’ had been withdrawn from shelves at the request of their supplier but insisted there were no safety issues relating to the product and that it had not been recalled.

‘Pie Face’ is made by Hasbro and is designed for children aged five and over.

The game requires participants place their face in front of a plastic mechanised lever covered in whipped.

Players then take turns to turn a handle. Once the handle has been turned enough times it triggers the lever and the player is struck in the face with the cream.

Each player is awarded a point each time they turn the handle without getting struck with cream.

The game is currently sold out in many high street chains, both online and in store, including Argos, Toys ‘R’ Us, Smyths, Asda and Amazon.

A statement from manufacturer, Hasbro, informed consumers that the withdrawal by B&M Bargains does not affect the “genuine” Pie Face game.

“Hasbro has been made aware of counterfeit PIE FACE product available at B&M Bargains stores in the UK”, said the toy company.

“These products have been withdrawn by B&M Bargains. This withdrawal does not affect the genuine Hasbro PIE FACE game, which continues to be available nationwide. We advise all consumers with concerns about counterfeit PIE FACE games purchased from B&M Bargains to contact B&M Bargains directly.”

Click the link to see the Pie Face game in action for yourself!