Social media sites have been inundated with ‘no makeup selfies’ as women remove the slap and take a ‘selfie’ all the while donating money to Cancer Research UK.
The campaign asks women to post photos of themselves online without make-up, with the hashtag #nomakeupselfie.
It is not known where the trend started but Mid-Ulster ladies (and gents) have been getting on board the campaign which has gone viral and managed to raise over £2million and counting in just 48 hours for Cancer Research UK.
Many have used their no makeup selfie to remember a loved-one lost to the disease, while celebrities such as Michelle Heaton and Kym Marsh have helped the trend gather momentum by uploading their own pictures.
While the ladies have been taking off their makeup for the cause, the gents have also got involved with their own version of the trend, called #manupandmakeup, which sees men putting on make-up and taking a selfie to donate to charity Prostate Cancer.
Here a few of the #nomakeupselfie and #manupandmakeup selfies sent to the MAIL.