Ingredients sourced in our own localities are celebrated in a campaign supporting British Food Fortnight, which started this week and runs until October 4, 2020. British Food Fortnight offers a great opportunity for restaurants, pubs and cafes to promote dishes that are made with locally-sourced ingredients. The annual autumn celebration aims to encourage people to actively seek out British food when they are shopping and eating out. It is hoped that the habit will stick after British Food Fortnight ends, with more people employing conscious effort to buy British all year-round. There are all kinds of ways for caterers to celebrate British Food Fortnight: here are just a few ideas from JJ Foodservice; Create menu concepts - Involve your customers in celebration by adding British dishes to the menu – whether it’s a traditional roast dinner, English Breakfast or fish and chips – and highlight it on your specials board and website. Run a competition - Encourage customers to cook up a feast at home with a Best British Dish Competition. Offer a free meal to the creator of the tastiest dish! Enjoy British at home - Why limit the local support to your business? Enjoy a traditional British meal at home and share the experience on social media to encourage others to do the same. Follow Love British Food - Share your activity on social media with the official organiser tags @LoveBritishFood and #BritishFoodisGreat. Work with British suppliers - There are some wonderful, widely varied foodstuffs out there, all home grown in the British Isles, so make the most of quality local produce. JJ Foodservice is promoting locally-sourced ingredients with its ‘Made in Britain’ campaign to support British Food Fortnight. The campaign includes deals on locally-sourced products, including UK fresh lamb from just £9.99/kg which usually costs up to £18/kg in the supermarkets. “Our fresh UK beef and lamb are chef quality – whether you are a restauranteur or a keen cook at home – it’s guaranteed to impress”, said chief product officer, Sezer Ozkul. Shopping local is becoming increasingly important to the growing company, which supplies more than 80,000 UK restaurants, takeaways and homes. “Locally-sourced food is better for the environment and the economy”, said Ozkul. “British beef and lamb are also produced to some of the highest welfare standards in the world. That’s why we are keen to work with more local producers in the future.” Available now on the JJ website is a ‘Made in Britain’ range of food and drink products to consider.