Classic Mineral Water ‘sparkles’

The firm was assisted by Invest Northern Ireland to win the business which could be worth £250,000 this year.

The company is supplying sparkling water and a range of flavoured waters to Big Lots of Columbus, Ohio, one of the biggest US retail chains, following an initial lead from an Invest NI Food Sector Marketing Adviser.

The US business was announced by Thomas Morgan, Classic Mineral’s Sales Manager, and welcomed by Maynard Mawhinney, Invest NI’s Head of Food and Tourism.

Mr Mawhinney said: “This is a very encouraging contract for Classic Minerals in one of the world’s most competitive markets for food and drink.

“It is an excellent example of the role of our team of four Food Sector Marketing Advisers in helping to generate new export leads for companies in food and drink, our biggest manufacturing sector, and one that’s increasingly seeking to secure greater sales outside the UK and Ireland.

“The marketing advisers helped generate new business in excess of £12 million last year for Northern Ireland food and drink companies, many of which were new to export markets.

“Classic Minerals responded quickly and very effectively to the lead by contacting the relevant buyer at Big Lots, sending samples, setting up a face-to-face meeting and winning what could prove to be immensely important business for this ambitious, export-focused company,” added Mr Mawhinney.